CIO explains that “Digital transformation is fundamentally changing the way companies do their business.” In fact the publication believes it is imperative that companies zero in on their communication strategy.
In large part this is because the communications scene is changing so rapidly. Once upon a time there were a few big publications that reached everywhere. But today those same publications are often reviled and called names.
As digital transformation involves dedicated efforts across multiple dimensions, it can’t merely be a task assigned to a single department or function. A cross-company approach is needed, especially as unlike the “digital disruptors” – companies with an entirely digital business model such as Uber, Airbnb, or Netflix – most organisations need to go through a transformation process of the company as such.
A majority of corporations are building digital platform to accompany their communication efforts.
The key areas in which organizations can draw most value from the data are around customers, finance, and operations, making them the most critical ingredients to any business model. Digital platforms allow disruptive companies to structure the internal data, combine it with external information sources, and make it available for real-time analysis.
Most successful enterprises are trying hard to run communications efforts throughout the company. This has got to be done because modern communication is more than an isolated enterprise within a corporate context.
In fact the problem is wider than corporate participation. Corporations generally are going to have a good deal of trouble in the future. They are based on government force and the messaging is no less based on force.
How can this be? Because the modern corporation has achieved its size due to a number of government privileges.
First there are intellectual property rights. Then there is corporate personhood. Finally there are central banking and regulations. All of these contribute to the size of modern corporations.
Not all corporations mind you. But the very largest ones.
Additionally most if not all corporations have relationships with the CIA which in turn has relationships with London. Truly there are probably only a few corporations in the world as even large corporations are subsidiaries.
The amount of centralization is staggering. But as mentioned above all this may be changing. Many large corporations have middleman functions. And middlemen are on the way out.
A lot of this has to do with blockchain and cybercurrencies. As blockchain becomes more accepted, middleman work will become increasingly less necessary.
But beyond this, size itself will become less useful because people can use cybercurrencies and blockchain to create less gargantuan companies. Size will become less important as new firms spring up and work within the confines of smaller nation states.
As communication becomes less vast, it will also become less politically correct and more representative of the culture rather than the company. Right now corporate communication encourages globalism. Tomorrow it may be a good deal more honest.